Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has traditionally been a key strategy for gaining a market edge, but the advent of AI technology has revolutionized this field. Tools driven by AI are transforming how businesses gather, analyze, and act upon da

Opening Remarks In modern fast-paced business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how companies gather, process, and act upon info

Introduction Social media marketing is evolving dramatically in recent years, shaped by shifts in innovation, user behavior, and business needs. One of the most notable shifts in the marketing landscape has been the emergence of AI technologies. AI’s potential to reshape social media marketing has captured the attention of organizations and marke